Thursday, December 12, 2013

Waterlogue

Ever since digital imagery came into its own over 20 years ago, there have been attempts to mimic traditional media. Where others have failed, Waterlogue nails it.

Waterlogue is a new app born from a collaboration between John Balestrieri and Robert Clair that converts photos instantly to beautiful watercolor studies. Neither photoshop nor Corel Painter have yet to match this level of believability. Kimberly and I spent the day shooting everything, and we were consistently amazed at the outcome.

This really is a killer app. With a few simply clicks, I can choose from a variety of styles and post to all forms of social media. The most bland photo ops are quickly transformed into a thing of beauty.

For the painter, this is a great tool to assist in the decision making process. The app quickly gets to the heart of the images and filters out unnecessary details, revealing the prevailing colors and values. For the student, this is like having an experienced teacher looking over your shoulder and hammering home "Squint! Focus on the major areas of darks and lights!"

For those who think "now anyone can be a painter," I'm afraid you're missing the point. Painting is about the exploration of the world around us. The choices we make and the act of creation are far more important than the final product. Until our iPhones become self aware, I think we're ok. Waterlogue is an excellent tool that aids us in simplifying and interpreting an image, but we remain responsible for the experience.

http://www.waterlogueapp.com